Accent / On Reading

Accent/On ReadingIt is the passionate readers of the world who help the print industry grow and thrive, and International Paper and its Accent® Opaque brand are on a mission to support and strengthen the bonds between readers and the books they love. 

Through the Accent On: Reading program, International Paper pioneers public service initiatives designed to foster a lifelong love of reading. Whether promoting the power of print with new reading materials or teaching readers to engage with narratives in new ways, Accent On: Reading meets readers where they are with relevant resources and engaging stories. 


Apollo the Spacedog LogoEach reader in the Accent On: Reading program takes home a copy of Apollo the Spacedog, an original children’s book illustrated by Kyle Beckett and author Shayne Terry. This adventure story introduces young readers to Apollo, a shelter dog who longs to find a home, and Andi, a 7-year-old girl who’s into astronomy — two daring characters who team up to outrun a space monster. Apollo the Spacedog also gives readers a glimpse of Andi’s vivid imagination, with action scenes brought to life through the magic of augmented reality. Readers step into Andi’s world to watch her and Apollo transform into pirates and arctic explorers by simply downloading the IP4D app and hovering over the AR marked pages.

Upon the publication of Apollo the Spacedog, International Paper worked with the Humane Society of Memphis & Shelby County to introduce families to dogs eligible for adoption. Children from local schools in Shelby County and other literacy partners participated in the program by reading aloud to dogs at the shelter. This allowed the kids to practice their reading skills in a low-stakes environment, while helping to socialize the dogs and make them more adoptable.


At International Paper, we continue to be a force for good in our communities. We mobilize our people, products and resources to address critical needs where our employees live and work. Our company cannot succeed if our communities do not succeed. Our global community engagement efforts focus on critical community needs, including education. The future of our communities depends on the children, and therefore, we support strategic partners that focus on helping children succeed via a comprehensive approach to education.

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OUR VISION

At International Paper, we mobilize our people, products and resources to address critical needs in the communities where our employees live and work. We recognize that our company cannot succeed if our communities do not succeed.

Accent On: Reading began as a local program in Memphis, Tennessee, where International Paper is headquartered, but our vision is that it will inspire Accent users to bring the program to the places that matter most to them. We hope to see the program take hold across all 50 states!

Apollo the Spacedog Book

Apollo the Spacedog


Apollo the Spacedog is an original children’s book created by International Paper in collaboration with illustrator Kyle Beckett. This adventure story introduces young readers to Apollo, a shelter dog who longs to find a home, and Andi, a 7-year-old girl who’s into astronomy — two daring characters who team up to outrun a space monster. Apollo the Spacedog gives readers a glimpse of Andi’s vivid imagination, with action scenes brought to life through the magic of augmented reality. 

Upon the publication of Apollo the Spacedog, International Paper worked with local schools and literacy partners to connect kids with dogs that were up for adoption at the Humane Society of Memphis and Shelby County. By reading aloud at the shelter, the kids were able to practice their reading skills in a fun, low-stakes environment while also helping to socialize the dogs and make them more adoptable.

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