Abercrombie & Kent Wellness-Inspired Brochure

Abercrombie & Kent Wellness-Inspired Brochure

Abercrombie & Kent Wellness-Inspired Brochure

A New Way to Travel

Abercrombie & Kent’s new Wellness-Inspired Luxury Small Group Journeys are completely different from other travel offerings in the market. While wellness travel typically conjures thoughts of yoga retreats, spa getaways and simple accommodations, these niche journeys are entirely luxurious, largely cultural and moderately spiritual, active and rejuvenating.

Abercrombie & Kent Wellness-Inspired Brochure

A Distinct Look and Feel

In order to create a brochure that would truly set these unique experiences apart, the A&K design team infused the piece with its own signature green color. They selected images of the brand’s usual subjects — wildlife, timeless landmarks, authentic cultures — but in simpler, quieter and often more natural and timeless spaces. They also used short, simple copy surrounded by breathing room.

On Brand and Balanced

The resulting brochure strikes a harmonious balance between the elements that define a Wellness-Inspired Luxury Small Group Journey while also evoking a tone of relaxation, rejuvenation and inspiration — true to A&K’s core brand. 

Abercrombie & Kent Wellness-Inspired Brochure

This Project Made Possible by Accent Opaque

Quality, Performance, Results
With so many sizes, weights and finishes, where you put your Accent is entirely up to you.
The Paper

Accent® Opaque White Smooth 80 lb. Text

Accent® Opaque White Smooth 80 lb. Cover

The Printer

The Designer

Scott McKinney, A&K Senior Designer