Adobe MAX 2023 Commemorative Poster

To commemorate Adobe MAX 2023, Adobe and Sylvamo teamed up with specialty printer Studio On Fire to create a keepsake poster that would capture the positive vibes of the event. 

Featuring a tranquil color palette and the event’s tagline, “Dream Bigger,” the poster was letterpress printed by Studio On Fire on a 1960s original Heidelberg "S" Cylinder press. Each poster was run through the press four times, one color at a time.

With haunting imagery of Venus flytraps practically leaping off the page, this unforgettable poster grabs attention — much like the event it was designed to memorialize.