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Big Pad Promo

The Paper
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Accent cover

The Printer
The Designer
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The Overview

Think Big

Description

As customers migrated to working outside of their traditional office settings, we decided to reach out to them by making a funny and over-the-top promo. We thought big, printing on 12x18 notepads and including a massive pencil for each set to send to designers to take with them and use.

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The Details

Fostering a Connection with Designers

Description

The notepads were printed with three sets of 10 sheets, then collated and bound. They were padded with a chipboard and wrapped with Accent cover paper. The project was printed 4-color black on the J press, with the logo being printed on black and clear on a Xerox toner machine.

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The Results

Big Pad

Description

Ultimately, we created several different notepads — some were lined while others included grids or were left blank and could be used as sketch pads — for the purpose of connecting with design clients during a time where face-to-face meetings weren’t an option.