McGregor Sales Booklets
Accent Opaque 120 lb Cover Super Smooth
Slipcase: Deluxe Boxes
Booklets: Mittera
![McGregorSalesBooklets_1](/sites/default/files/styles/horizontal_card_fallback/public/horizontal_card_images/Img-1055x630-McGregorSalesBooklet-1.png?h=9101a243&itok=RYZygoxS)
The Overview
Show Don't Tell: Upscale
This set of three booklets helped brokers at the McGregor Square residences sell more than just luxury real estate; they helped sell an exclusive lifestyle in the middle of downtown Denver. Printed on heavy stock and perfect bound, the set slides neatly into a sturdy case and wouldn’t look out of place on a high-end bookshelf.
![McGregorSalesBooklets_6](/sites/default/files/styles/horizontal_card_fallback/public/horizontal_card_images/Img-1055x630-McGregorSalesBooklet-6.png?h=9101a243&itok=v-xVe9sD)
The Details
Go for Gold
Small gold foil stamp touches take this piece over the top: a gold foil “M” on the front of the case, gold foil titles running along the spine of each booklet, a gold foil stamp of the McGregor Square building on each front cover and a gold foil logo on each back cover.
![McGregorSalesBooklets_2](/sites/default/files/styles/horizontal_card_fallback/public/horizontal_card_images/Img-1055x630-McGregorSalesBooklet-2.png?h=9101a243&itok=_nQjUetq)
The Results
Buyers Take Note
Each booklet is filled with imagery of life at McGregor Square, with its outdoor plaza, roof deck pool and private lounges. And each includes a helpful dot grid section for prospective buyers to “take note.” The set was a hit, and despite going on sale during a pandemic, nearly all of the 103 residential units quickly sold.