An Oversized Catalog of Cosmetics

A global cosmetics company wanted to go big on telling their brand story, using close-up photography and a variety of skin tones to demonstrate the transformative quality of their products. The company wanted the catalog to reflect their premium products while also making a statement — one that would grab a customer’s attention at first blush. 

There’s no better way to make a statement than through size. The oversized catalog not only commands attention but also provides the perfect canvas for detailed, portrait-style photography. This extreme detail communicates the many ways cosmetics can be applied. The combination of size and highly stylized photography — of both people and products — transforms the catalog into an art book of sorts, making it a true showpiece. It fits perfectly in retail environments and also looks stunning on a coffee table.

The use of Accent® Opaque 80 lb. Text Smooth creates the perfect canvas for this oversized catalog. The sheet’s high brightness and blue-white shade provide excellent print contrast for the variety of skin tones showcased in the catalog. The paper’s smooth, level printing surface produces crisp, vivid images that help tell a compelling product and brand story.