Image of The Paper Menu Playbook
ACCENT / ON

Paper Menu Playbook

Photo of the Hamilton's Menu in use

GIVING PAPER MENUS CENTER STAGE

When the COVID-19 pandemic hit the restaurant industry, restaurants across the US underwent sudden and sweeping transformations, many becoming takeout-only establishments almost overnight. As restaurants reopen, it’s important for them to show dedication to sanitary practices and safety protocols like reduced occupancy, contactless payments and single-use, recyclable paper menus.

THREE UNIQUE MENUS

We created the Paper Menu Playbook, a guide to menu design best practices for designers who serve ​​the ever-evolving restaurant industry. The playbook includes application samples in the form of three menus, each printed on a different stock. 

 

A photo of all 3 Menus from The Paper Menu Playbook
Photo of the Menus Inside their Presentation Folder

VARIETY TO SUIT ANY RESTAURANT

The three restaurants featured in the playbook are inspired by landmarks from the area where Accent® Opaque is produced:: The Ti Café, printed on Springhill 60 lb. paper, The Adirondack Grille, printed on Williamsburg Return Postcard 7 pt,  and Hamilton’s, printed on Accent Warm White 100 lb.Cover.

 

This Project Made Possible by Accent Opaque

Quality, Performance, Results
With so many sizes, weights and finishes, where you put your Accent is entirely up to you.
The Paper

Springhill® Opaque 60 lb. 

Williamsburg Offset Opaque Smooth 70 lb.

Accent® Opaque Warm White Smooth 100 lb. Cover

 


The Printer

The Designer