A Playbook for Maximizing Direct Mail ROI

Each year, USPS® runs promotions and incentives to help high-volume mailers save on postage costs while improving direct mail ROI. To help mailers navigate the 2026 promotions and maximize their savings, we created the ultimate playbook. This 2026 USPS Promotions Playbook contains five premium application samples — a postcard, a self-mailer, a card with envelope, a letter with envelope and a catalog — all printed on Accent Opaque.

The USPS promotions require mailers to leverage direct mail best practices, such as integrating technology or interactive elements to increase response rates. Each sample in this kit not only tells the reader how to qualify for a different promotion but also shows how it’s done. Fun finishings, interactive components and sample messaging work together to demonstrate what cost-effective, impactful direct mail can look like. 

One final takeaway for recipients of the 2026 USPS Promotions Playbook: printing on sustainably made Accent Opaque can help them save even more through the Sustainability Add-On promotion, a 1% discount that is stackable with the other promotions. Now that’s a winning move.