SCU Catalog Cover

Santa Clara University Student Recruitment Catalog

Go anywhere from here catalog spread

An aspirational message for prospective students

Young people graduate from college expecting to change the world. Santa Clara University has devoted 150 years to empowering its students to do just that: to effect change and to build a more humane, just, and sustainable world from the most innovative place on earth: Silicon Valley. They looked to Michael Patrick Partners to write and design key recruiting materials that would communicate this to prospective students.

Getting to the heart of the story

Michael Patrick Partners developed content and design to tell a compelling story to prospective students and their parents about SCU undergraduate life inside and outside the classroom.

Kite Runner catalog spread
Angled student life spread

An award-winning catalog

Results included an early applicant pool that set records in terms of both quantity and quality. The campaign was recognized with multiple honors, including awards from the American Advertising Awards, the Council for Advancement and Support of Education (CASE), and the University College and Designers Association (UCDA). Best of all, it received a “job well done” from SCU Admissions.

This Project Made Possible by Accent Opaque

Quality, Performance, Results
With so many sizes, weights and finishes, where you put your Accent is entirely up to you.
The Paper

Accent Opaque RE-30 Smooth 80 lb. Cover, Accent Opaque RE-30 Smooth 80 lb. Text

The Printer

Watermark Press, RR Donnelly