Getting Creative
Each year, the in-house creative team at Suttle-Straus designs the party invitations and event materials for their annual company party. The event gives them an opportunity to try new form factors and experiment with unique print techniques. Take, for example, the invite mailer for one year's awards-themed event, which featured fluorescent inks, an interactive die-cut and a tear-off RSVP card.
Taking Center Stage
Upon opening the invitation, the recipient becomes part of an audience gazing onto a theater stage, providing a sneak peek into party's theme. As you pull back the stage curtains, you are presented with event details and the RSVP card. This special fold gives the piece an interactive element and pop of color. The invitation mailer and inserts were printed offset on a Komori device using 80 lb. Accent Opaque Cover, completed with die-cuts, scores and folds, and hand-assembled for mailing into a standard-size A9 envelope. Other items used during the event, such as matching menu cards and drink tickets, were also printed on the same press sheet.
An Award-Worthy Invite
From the design and print process to the interactivity of the final printed piece, this invite was a showstopper. The piece was even featured in Fold Factory's popular “Fold of the Week” YouTube series, demonstrating the impact of an exceptional fold.
