AN UNUSUAL ART BOOK
The Museum of Contemporary Photography (MoCP) wanted to produce a low-cost, short-run publication to accompany an exhibition on contemporary art from across East and Southeast Asia. The project was conceptualized as a zine, but JNL proposed elevating it by producing a set of unbound broadsides housed in a vellum envelope.
INSPIRED BY FORM
The project size was dictated — and inspired — by the sheet size of the J Press at Classic Color: 19” x 23”. The project’s finished flat size of 18” x 22” maxes out the parent sheet, leaving little waste. Each sheet was folded twice to a finished size of 9” x 11” and then nested together into a 10” x 12” vellum envelope. Silver mirror stickers were hand-applied to the envelopes for a bit of flash.
HIGH QUALITY AND COST-EFFECTIVE
The finished piece is a high-quality publication that the museum can sell at a modest price and recoup its production costs — a real bonus for a museum shop, where books tend to be loss leaders. It was so successful that the museum is already planning another publication for its next exhibition.
The Facts
This Project Made Possible by Accent Opaque