Third Realm Art Catalog
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Third Realm Art Catalog

Third Realm Art Catalog

AN UNUSUAL ART BOOK

The Museum of Contemporary Photography (MoCP) wanted to produce a low-cost, short-run publication to accompany an exhibition on contemporary art from across East and Southeast Asia. The project was conceptualized as a zine, but JNL proposed elevating it by producing a set of unbound broadsides housed in a vellum envelope.

INSPIRED BY FORM

The project size was dictated — and inspired — by the sheet size of the J Press at Classic Color: 19” x 23”. The project’s finished flat size of 18” x 22” maxes out the parent sheet, leaving little waste. Each sheet was folded twice to a finished size of 9” x 11” and then nested together into a 10” x 12” vellum envelope. Silver mirror stickers were hand-applied to the envelopes for a bit of flash.

 

Third Realm Art Catalog
Third Realm Art Catalog

HIGH QUALITY AND COST-EFFECTIVE

The finished piece is a high-quality publication that the museum can sell at a modest price and recoup its production costs — a real bonus for a museum shop, where books tend to be loss leaders. It was so successful that the museum is already planning another publication for its next exhibition.

 

This Project Made Possible by Accent Opaque

Quality, Performance, Results
With so many sizes, weights and finishes, where you put your Accent is entirely up to you.
The Paper

Accent Opaque Super Smooth 100 lb. Text

 


The Printer

The Designer