The Ticonderoga Mill Comes to Life
The Ticonderoga Mill, where Accent Opaque is produced, is a magical place. On the eastern edge of the Adirondack State Park, nestled between Lake Champlain and Lake George, the mill is surrounded by six million acres of protected land, including dense forests, pristine waterways and impressive mountain peaks. This three-part storybook-themed dimensional mailer tells the story of Ticonderoga.
Augmented Reality Adds to the Story
Each panel tells a part of the Ticonderoga story: the mill’s fairytale-like setting, how International Paper helps to care for the land and Accent’s focus on sustainability. Papercraft figurines make the scene 3D. And there’s more interactivity: scan each panel using the IP4D AR app to see video footage of the mill and the natural beauty that surrounds it — and learn how we're taking care of these resources for generations to come.
Earning Print Industry Accolades
The Ticonderoga Mill Storybook Mailer's interactivity and innovative use of augmented reality have been recognized with several awards, including:
- Communicator Awards of Excellence: Marketing/Promotion — Direct Mail and Mobile — Best Use of AR
- Gold Muse Creative Award: Strategic Program — Interactive Brand Experience
- Platinum Hermes Creative Award: Print Media Advertising — Direct Mail
- Gold Gold Ink Award: Commercial Printing — Direct Mail
- Platinum dotCOMM Award: Digital Marketing & Communication — Interactive Brand Experience
- Platinum MarCom Award: Print Media — Direct Mail
- Gold Davey Award: Design and Print — B2B Direct Mail