Using AI to Create a Personalized Print Experience

We know that personalized print is more effective, and leveraging AI to create a custom experience takes personalization to a whole new level. The goal of this real estate direct mail application sample is to demonstrate a more interactive way to advertise new residential properties to prospective buyers. The campaign integrates an AI-enabled virtual assistant to convey property information, answer homebuyer questions and better engage potential buyers.

A jumbo postcard provides ample space for a full-color panoramic view of the listing’s exterior along with a QR code that, when scanned, launches the AI-enabled virtual assistant. The virtual assistant offers a personalized greeting and custom responses based on the homebuyer’s questions. This innovative use of AI to create a curated experience helps build a stronger connection with the recipient, forging a relationship and greater sense of trust. 

The texture and weight of Accent® Opaque 80 lb. Cover adds gravitas, while its smooth, even printing surface produces crisp, full-color images that enhance both the branding and the property’s presentation. Integrating the QR code that launches a personalized AI virtual assistant elevates the mailer’s interactivity and value, creating a more memorable homebuyer experience.