Using Print to Elevate An Extraordinary Brand

The Red Bulletin is a monthly magazine published by Red Bull Media House that began publishing in 2005, delivering inspirational stories about people who achieve extraordinary things. The magazine features a wide range of stories spanning sport, adventure, culture, music, nightlife, innovation, fitness and lifestyle — telling stories beyond the ordinary. Using print to tell captivating stories is indeed an inspired choice. 

The energy of the Red Bull brand explodes off every page in vibrant detail on Accent Opaque paper, showcasing world-class athletes with stunning photography in ways digital platforms cannot replicate. With a target audience that skews young, it’s vital that every page matches the energy of its readers and evokes the essence of the magazine — the extraordinary. 

The Red Bulletin has a monthly print run of more than 1.4 million copies in four languages and produces local country editions in six markets (Austria, Germany, Switzerland, France, United Kingdom, United States). The magazine is also available online, while @theredbulletin on Instagram offers its 77,000+ followers exclusive content inspired by the magazine from the world of Red Bull and beyond.