The Watermark Luxury Hotel Application Sample Package

If you’re going to take a holiday, you might as well take one in style, and style is definitely the operative word when describing the guest relations sample kit for The Watermark, a fictitious luxury hotel brand. The welcome packet serves as a shining example of how brands in the travel and hospitality industry can create premium print marketing pieces designed to heighten the customer experience, and it also demonstrates how the synergy between Sylvamo’s papers can help communicate the value of a high-end, unique brand. 

Using a combination of Accent® Opaque, Hammermill®, Springhill® and Williamsburg paper, we created a sleek guest experience folder featuring a variety of elegant print pieces designed to make a guest’s stay at The Watermark something worth talking about. The versatility of Sylvamo paper and the compatibility with specialty finishings allowed us to design each piece with ultimate creativity and detail.

The folder, which featured Pantone® gold on the logo and a UV finish, included a postcard; a bi-fold pamphlet about The Watermark’s business center; a tri-fold restaurant menu; a menu of spa services; branded letterhead and notepad; a valet ticket; a laundry service flyer; and a ticket for a movie night event. The interior of the folder was also die-cut to provide additional pockets to house the print materials. 

Pairing the versatility and superior print quality of the Sylvamo family of paper brands with the refined, classic stylings of The Watermark’s design and branding concept tells a compelling story about the power of print to resonate with an audience. The Watermark guest relations folder also demonstrates how Sylvamo’s outstanding printability and color quality can help high-end, boutique brands make a statement with their investment in print and communicate with a little extra gravitas.