Centerpieces to get people talking
When International Paper sponsors an event, they like to use it as an opportunity to do something unexpected with paper. For a recent luncheon and dinner for paper merchants, they took inspiration from the event themes and dreamed up 3D paper centerpieces designed to spark conversation.
Because the luncheon featured a keynote from guitarist Billy McLaughlin, International Paper created five papercraft guitars for every table, each branded to represent a different International Paper paper line. Branded paper guitar picks decorated the tables like confetti.
The theme of the dinner was “Casino Night,” which inspired dimensional paper dice, also branded to represent the five paper lines, with poker chip confetti.
Accent shines
Each guitar and pick was printed on sturdy Accent Opaque 120 lb. Cover, and the guitars were accompanied by a papercraft 3D amp printed on by George® Deep Black 18 pt, International Paper’s newest colorful, heavyweight packaging line. The dice were also printed on Accent Opaque, with the exception of the black die, which was printed on by George.
A unique event takeaway
These light-hearted centerpieces proved to be excellent conversation starters while reinforcing the innovation of International Paper and the quality of its product lines. Rather than the typical floral table arrangements, these pieces accomplished International Paper’s goal to encourage guests to think about paper in new and different ways.
The Facts
This Project Made Possible by Accent Opaque
Accent is a registered trademark of International Paper Company.
by George is a registered trademark of International Paper Company.
Springhill is a registered trademark of International Paper Company.
Hammermill is a registered trademark of International Paper Company.